WHAT CAN MY BUSINESS DO?
If you’re already involved in supporting an NGO, or you want to get started, here are some great ways to participate in World NGO Day 2019.
- Educate, then spread the word. Make your customers and the community aware of the mission of your chosen NGO and the need for what it does. You can use social media, email, your website and public relations to spread the news about both the NGO you support and World NGO Day in general.
- Solicit donations. Encourage your customers to donate to your chosen NGO. Make it fun: Give a percentage of your profits on February 27 to the organization to encourage your customers to buy from you, or offer a discount to every customer who gives X amount.
- Get involved. Plan and host an event to raise awareness of what your NGO does and how members of the community can participate. You can get templates to help promote your event here
- Donate. Make a donation to the NGO of your choice. You don’t have to donate money—in fact, donating goods or services can be more effective at raising awareness of your cause.
Whatever approach you take, get attention for your activities by using the official hashtags of World NGO Day: #WorldNGODay, #YourNGODay and #NGODay.
This article was contributed by Bank of America, Bank of America Corporation and Rieva Lesonsky