JCDecaux: World NGO Day – focus on our support for Justdiggit

Back in 2014, the 27th of February became an historic day for the NGO community worldwide. This international calendar day, now known as “World NGO day,” was inaugurated for the first time internationally.

It is an international day dedicated to recognize, celebrate and honour all non-governmental and nonprofit organizations, and the people behind them that contribute to the society all year around.

This year we wanted to seize this special event as an opportunity to highlight one of the NGOs that JCDecaux supports, since 2014, as part of its Major Causes Support Strategy: Justdiggit, an NGO dedicated to the regreening of Africa.

Our Major Causes Support Strategy

The Group contributes to the United Nations 2030 Agenda through its responsible media approach and the support of Major Causes, by promoting and amplifying the responsible and positive communication of advertisers.

Since its founding, and aware of the power of its media to shape opinions, JCDecaux has been involved in many activities to support major causes such as road safety, protecting the environment, combating disease, helping the disadvantaged and protecting endangered species.

The Group’s commitment is reflected in the free display of advertising panels, financial support, and the creation of campaigns in partnership with local players (associations, governments, etc.) to raise awareness among citizens and promote solutions to social, societal, and environmental issues.

More locally, in 2021, the entities of 34 Group’s countries set up initiatives to support major causes at the community level.

Our support to Justdiggit

Since 2014, JCDecaux has been a partner of Justdiggit, an association that works for the revegetation of Africa.

Justdiggit free campaigns are visible more regularly in 18 African countries. They aim to raise awareness among millions of people and inspire small hold farmers and urban communities to protect and restore ecosystems, using low-tech scalable techniques that economically benefit the farmers through improved crop yields. The campaigns are also recalling that nature-based solutions represent 37% of the response to achieving the objectives of the Paris Agreement signed at the COP 21.

In 2021, our support has resulted in the display of digital messages free of charge in 13 African countries and provision of advertising faces on JCDecaux’s displays in 6 African countries. In Europe, JCDecaux communicated free of charge in 7 countries, across all of France and in 6 capital cities (London, Berlin, Rome, Madrid, Brussels, and Dublin).

Read more: https://www.jcdecaux.com/blog/world-ngo-day-focus-our-support-justdiggit-ngo-dedicated-regreening-africa